ORGANISERS of the city centre promotion Shine on Glasgow, which
finished yesterday, described the #300,000 campaign as an ''exceptional
success'' and announced their intention to try to raise the 1995 budget
to #1m.
Mr Bill Neish, chairman of Glasgow City Centre Traders Association,
said it was too early to assess the actual impact on sales figures, but
most stores had enjoyed significantly increased business over the
campaign's four Sundays.
He added that the thousands of visitors attracted to the city centre
had also given their custom to restaurants and hotels.
Visitors were entertained by fireworks, street theatre, sculptures,
and bands.
Mr Neish said: ''Our first campaign in 1992 cost just #40,000 and it
did so well we launched this unprecedented joint private and publicly
funded campaign. Now this programme has done so well, we need to try to
scale it up to the million.''
The campaign had been set up to promote Glasgow in the face of
increased competition for visitors from Newcastle's huge Metrocentre.
It has actually succeeded in tempting English visitors north in
significant numbers, said Mr Neish.
Funding came from Glasgow City Council, who provided #150,000, the
Glasgow Development Agency, who gave #50,000, and Strathclyde Region and
the City Centre Traders Association, who split the remaining #100,000.
Mr Neish said: ''The retail sector provides 20,000 jobs in Glasgow,
and if we can boost the campaign that could mean the creation of an
additional thousand jobs in the city.''
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