A HAVERFORDWEST beauty business has been named the most loved business in Pembrokeshire.

ProNails Wales are relative newcomers to thebestof Pembrokeshire but their loyal customers’ have rallied to make them the most loved business in Pembrokeshire and pole position in the nails and manicure category nationally.

The company, which is owned and managed by Lisa Williams, aims to become a UK leader in professional nail care, education and training.

It offers a wide range of nails and manicure treatments, from fabulous nail art, an express manicure, gel nails or acrylics and a wide variety of beauty treatments.

Local and Loved, an annual competition run by thebestof Pembrokeshire, is an opportunity for everybody to show their appreciation for all the hard work which local businesses do to maintain local pride and help grow the local economy.

More than 500 reviews praising Lisa and her team’s dedication and customer service contributed to ProNails Wales’ success at the awards.

Thebestof Pembrokeshire owner Diana Vickers is thrilled how well this year’s competition has gone.

“We are lucky enough to have some amazing independent businesses in the area and it’s about time we raised their profile,” she said.

“The Local and Loved Business Awards 2014 isn’t another opportunity for advertising agencies to promote goods and services it is a chance for our uniqueness to shine as they speak for themselves through powerful reviews.

“These awards are voted for by the consumer as we believe this is the opinion that counts most.”

Other winners included Folly Farm Adventure Park and Zoo, Michelle’s Salon, Pembrokeshire Dental Centre and Mayberry Kayaking.