Fair Trade supporters from across south Wales have come together for the inaugural walk of a new extension of the South Wales Fair Trade Way into Pembrokeshire today (Thursday).

The route, which has already been established from Swansea to Whitland, is being taken on from Whitland to Haverfordwest today (Thursday), to coincide with World Food Day. A further extension to St Davids is planned for 2015.

The South Wales Fair Trade Way is part of a UK-wide initiative, supported by The Co-Operative, to build networks of Fair Trade Ways linking Fair Trade communities.

Organiser of Fair Trade Ways Wales, Phil Broadhurst, explained: "The idea is for us to build links between Fair Trade supporters and to raise wider awareness of the importance of Fair Trade in the fight to help people around the world to work their way out of poverty."

Today’s walk started from Ysgol Llys Hywel in Whitland, which is a Fair Trade School, and will end at Haverfordwest's Oxfam Shop, which has a range of Fair Trade products. Oxfam were also one of the founders of The Fairtrade Foundation, which is celebrating its 20th birthday this year.

The walkers will also go through Narberth, linking up with local Fairtrade supporters, including the town's primary school and the town centre cafe PlumVanilla.

Pembrokeshire-based Fairtrade in Football campaigner Sharron Hardwick is also involved with the walk. A Fairtrade football will be carried (and kicked) along the whole length of the walk.

For more information, visit www.fairtradewayswales.wordpress.com