The dress code for the first day of 2015 has been unveiled - the latest Saundersfoot New Year’s Day (NYDS) swim shirt.

The shirt, bearing the names of the event sponsors, was recently unveiled at the St Brides Spa Hotel Hotel, when representatives of sponsor companies were welcomed by swim mascot Charlie Shivers.

The 2015 swim will be the village’s 31st and over recent years the event has raised around £500,000 for charitable and worthy causes. The 2014 swim attracted over 1,300 entrants and raised over £37,500.

Said Martyn Williams, chairman of Saundersfoot Festivities said that financial support from sponsors is vital to the future of the event.

He added: “It will also ensure that every penny raised by the swimmers will be allocated to their nominated charities. The generosity which the businesses have shown towards the sponsorship of the swim has been very much appreciated.”

2015 swim sponsors are: Powells Cottage Holidays; N.D. Toy & Partners, Independent Financial Advisors & Mortgage Brokers; Superfast Cymru, Sunnyvale Holiday Park; Tees R Us; Tojaz of Saundersfoot; Princes Gate Spring Water; Elston Construction; Folly Farm; Silcox Coaches; Sue’s Pantry; Saundersfoot Pleasure Boats; Wogan Guest House; Tenby Glass and Neil Finlay Cars.

The 2015 swim shirt is now on sale at Evans’ Newsagents, Saundersfoot. All profits from the shirt will be donated to charity.

Amongst the many groups planning to take the plunge in the event are BT members of the Superfast Cymru team, who will be raising money for Tenby RNLI.

The group will be made up from a mixture of managers, engineers and marketers who are working on the project to bring fast fibre broadband to local communities.

For more information about the swim, visit www.saundersfootnyds.co.uk or follow Charlie Shivers on Facebook and Twitter @CharlieShivers