The UK's first carbon-neutral potatoes, produced here in Pembrokeshire, will be among the 200 food and drink products showcased by Welsh businesses at BlasCymru/TasteWales, which returns this week.

The event is taking place at the International Convention Centre (ICC Wales) in Newport and provides a crucial platform for producers from across Wales to show their products to trade buyers from retail, foodservice and export consolidators from across the UK. A virtual meet is also being arranged with the international buyers following the event.

Among the products being showcased are Puffin Produce's Root Zero potatoes, the UK's first carbon-neutral spuds.

Huw Thomas, Managing Director of Puffin Produce said: "The food system contributes up to 30 per cent of global greenhouse gas emissions, which are causing the planet to heat up faster than ever before.

"We have to act now, so we're on a mission to become carbon neutral and farm in a way that protects and regenerates our land, plants and wildlife.

"Root Zero potatoes are certified carbon neutral and grown using sustainable farming practices to remove carbon dioxide, create healthy soil and increase local biodiversity.

We are hoping that these sustainably packed products will start to tackle the huge impact of the food industry on climate change."

Food and Drink Wales, the Welsh Government's food division, which organises the event, and Food Innovation Wales have also played an important role in supporting businesses to develop products including bringing companies together to share and develop new ideas during what has been an incredibly challenging year.

This has been boosted further by a wealth of support on offer including start-ups through Cywain and training and skills development through Food Skills Cymru.