Pembrokeshire is to get its first drive-thru Starbucks coffee shop after a scheme was backed by county planners today, May 21.

An application – expected to create 20 jobs – by Magic Bean Company Ltd to site an Electric Vehicle (EV) charging station and drive through Starbucks coffee shop on land adjoining Days Garage, Fishguard Road, Haverfordwest, was recommended for conditional approval when it came before the May meeting of Pembrokeshire County Council’s planning committee.

A report for planners said: “There are two principal elements to the proposed development. The provision of an EV charging station with eight charging points and a drive through coffee shop, which will provide 20 full time jobs.

“A further 13 parking spaces are provided to serve the development, including two spaces for people with disabilities. The coffee shop will be situated at the western end of the site opposite the proposed EV charging station, which is centrally located within the site. “

It added: “The coffee shop building will be single storey with a ‘tower’ feature in the west elevation where the customer collection point will be located beneath a timber finished pergola.”

Milford Mercury: An artist’s impression of the proposed Starbuck drive-thru and EV charging units, adjoining Days

The report said the proposal represented a more effective use of the application site than its current car parking use.

10 representations from members of the public raised concerns about the proposal, issues including: no need for additional coffee shops locally, adverse impact on existing small local coffee shops and that the planning authority should not be supporting “multinational businesses,” and littering and highway issues.

While Starbucks was not mentioned in the planning documents, Magic Bean Company Ltd, on its website, says: “Established in 2014, The Magic Bean Company opened our first store and became the first licensee to open a Starbucks Drive Thru.

“Since then, we have gone on to become Starbuck’s only national growth partner covering England and Wales, developing our green electric vehicle Starbucks platform.”

Milford Mercury: Magic Bean Company Ltd  agent Matthew Gray.

Speaking at the May 21 meeting, Magic Bean Company Ltd agent Matthew Gray said the drive-thru coffee shop would be a Starbucks, adding: “The application is driven by the requirement for Days to diversify, following a slowing of vehicle sales across the UK.”

He added: “It’s pretty well reported that car sales are slow in the UK in the past few years, this is an opportunity to boost the viability of their [Days’] own operation.”

He said the eight EV charging units would be provided by Ionity, one of Europe’s largest charging providers, with a need for more such facilities in west Wales.

After Cllr Alistair Cameron raised concerns from members of the public about potential littering, Mr Gray said Starbucks had a standard approach to litter management, with staff maintaining the area, and coffee outlets having a lower level of litter than some other drive-thrus.

Concerns were raised by Councillor John Cole on highways grounds, fearing the combination of the drive-thru and a nearby school, along with the nearby annual County Show, could create “havoc” with parents stopping off for a coffee.

Following an approval call by Cllr Brian Hall, members unanimously backed the application.