Tenby has scooped a Silver award against strong national competition at the British Travel Awards in the Best UK Coastal Resort category.

The 2016 results were announced yesterday (Wednesday) evening at the awards dinner at Battersea Evolution in London.

Said Alan Turner, Pembrokeshire County Council’s tourism marketing and development manager: “We are honoured to have won this prestigious award for Tenby and are hugely grateful to all those who took the trouble to vote for us.

“We entered Tenby in the 2013 and 2014 awards and came home delighted with a Bronze and Silver award, and to be awarded Silver again is a huge achievement.”

The category was won by Bude in Cornwall, with Brighton taking the Bronze award.

The British Travel Awards are acknowledged as the most definitive and largest monitor of public opinion on the performance of travel and tourism providers.

Travel companies and tourism organisations were invited to register for listing in the various categories. A shortlist was then drawn up by a panel of respected individuals from both in and outside of the travel industry, but it is the holidaymakers whose votes finally determine the winners.

“It’s a huge achievement,” said Alan. “For Tenby to have received votes from the public ahead of such great resorts is incredible. We’ve worked tirelessly to raise the profile of Tenby and Pembrokeshire and its tourism businesses over many years, and to get the seal of approval from the public is very special.”

Keith Lewis, county council cabinet member for economy and communities, said: “This is well-deserved recognition for Tenby and Pembrokeshire and for all the hard work our tourism marketing team and tourism businesses have put in over the last few years to develop and promote first class accommodation, attractions and visitor services.”