A DOG was barking up a lucky tree when it got caught in branches during a cliff fall.

The tree, on the cliff at Swallow Tree caravan park, near Saundersfoot, broke the fall of the fortunate animal who was then rescued by coastguards.

Tenby's RNLI inshore lifeboat was launched at 9.35am yesterday (Tuesday October 15) after a the coastguard received a frantic call from a member of the public saying that her dog had gone over the cliff.

The volunteer crew were soon at the scene and found the owner of the dog on the beach, with the dog halfway up the cliff, stuck in a tree.

Due to the height involved, the crew stood by to provide safety cover while Tenby and St Govans coastguard rescue teams - who were joined by HM Coastguard Broad Haven set up their equipment and sent a technician down the cliff to retrieve the dog, who had escaped injury.

Posting on Facebook, HM Coastguard Tenby said: "It was initially decided that a coastguard cliff technician would rescue the dog from its position on the cliff and from there be lowered into the waiting ILB.

"The cliff technician was lowered into position and managed to place the dog into a rescue bag for recovery.

"Due to the canopy of trees, the original plan had to be amended and the coastguard officer and dog were recovered back to the cliff top.

"The dog was reunited with its worried owner, none the worse for wear."

The relieved owner thanked everyone involved for their quick response in rescuing her beloved pet before all the rescue teams were stood down.