The 12th annual Tour of Pembrokeshire got underway at Crug Glas Country House this morning.

At around 7am, the early starters set off on the Paul Ties (106.2 mile) route, that will incorporate around 10,000 feet of elevation around North Pembrokeshire.

Councillor Huw George introduced proceedings but it was Mark Colbourne, MBE, who officially kicked things off. The 2012 London Paralympic Gold medal winner spoke to cyclists at the start line, offered brief advice, and set them on their way.

Not far behind were cyclists for the Bullfinch Cycles route (81.1 miles) and Lloyd Motors Volvo route (56.9 miles).

Father and son duo Eric and Llyr Rees were representing the Sarn Helen group in Swansea.

"I've done the ride before and loved it," said Eric.

"So then Llyr wanted a taste of it too so I've brought him down."

Another to travel down was Ian Ramsbottom, from Aberporth. The West Wales Cycling Racing team member was using the sportive as one of five 100 mile cyclyes he's attemping this year - to celebrate his 50th birthday!

Rory Harries (56.9 mile) and Colin Bird (106.2 mile) meanwhile, came down from Bristol.

"I've done this before and loved it," said Colin.

"It's a great ride with beautiful scenery."

Rory added: "I'm new to cycling but wanted something to work towards. And this is the event people recomended."

As usual there were many members of Pembrokeshire teams entered, including the Tenby Aces, Narberth Dynamos, and Milford Tritons. There was also a large representation from the DJP Foundation, helping raise awareness of people in rural communities with poor mental health.

More to come.