Where there is chaos, there is opportunity.

And when there is opportunity, true colours often emerge.

Covid-19 has inadvertently opened doors to adapt, to improvise, to enhance life skills in areas we’ve traditionally discarded. This bizarre era should never be considered favourable – the harrowing death toll and subsequent grief overrides any notion of that – but when the time for retrospect comes those who sought to make a difference will be saluted.

By the same token, those who behaved selfishly will be frowned upon. Or more likely, such is the savage nature of the social media driven modern world, scolded.

Indeed, the term ‘opportunity’ can be interpreted in different ways, and the devastating disruption caused by the coronavirus pandemic has presented different versions to different people.

For Karen Brady, it was a chance to save West Ham from relegation. For Mike Ashley, it was a chance to flog more sports gear (and employees). For Carl Froch, it was a chance to further enhance the notion he should have been muted the moment he retired.

But for every Brady there has been a Gary Neville. For every Ashley there has been a Ryan Jones. For every Froch there has been a Gareth Bale.

None of the above will be wondering where the next tenner is going to come from anytime soon. And yet with thousands dying in the background, the messages they’ve conveyed from their privileged platforms have contrasted immensely.

In Pembrokeshire sport meanwhile, whilst we don’t have gazillions riding on the outcomes of domestic seasons, we do have clubs beset by justified concern. Sponsorship, membership numbers, bar income - all are concepts currently taking immeasurable dents.

And when we do get back to normality, whatever that word means nowadays, reassembling swiftly won’t be straightforward.

Which perhaps makes it yet more commendable that this past fortnight, unease within our county’s sporting circles has given way to endeavour. And charitable endeavour at that.

The Long Course Weekend debacle, a PR disaster that even Daniel Levy's press advisors would have cringed at, suddenly seems a long time ago.

Since then my e-mail inbox, for weeks dominated by the words postponed or cancelled, is suddenly overridden with NHS pledges and GoFundMe page links.

Attempting to list all efforts is playing with fire. Inevitably, some would be missed, and I could do without my charlatan attempt at home schooling the kids today being interrupted by accusations of bias.

But from press ups, to music videos, to running and cycling challenges, to travelling the world (virtually), to the #TwoPointSixChallenge, to burpees, to Ironman in a garden, to backyard cricket, to quizzes, to specially mown fairways, to gym instructors, to financially supporting the NHS and other charities - sport in our county is currently being shone in the best of lights.

Clubs and individuals have proven that even when there’s no sport to enthuse us, sport can still find a way to enthuse us. Even when sport has no role to play, sport can still find a role to play. Even when there’s no sport to lift people, sport can still find a way to lift people.

Are some trying to outdo others? Are some shouting louder than needed? Are some desperate to say they’ve raised the most, or run the furthest?

Of course they are – and good on them.

Because as much as we like to promote sport for all, to encourage enjoyment, to tell youngsters it’s the taking part that counts - in the DNA of every successful sportsman or woman is a competitive desire. It’s the essence of why sport is so captivating and just because fixtures and events are currently curtailed, you can’t simply switch off what drives you.

So if striving to be the best raises totals, then all the better.

After all, when the NHS and other vital charities are cashing the funds now more imperative to them than ever, they won’t be hesitantly checking how much a club tweeted about their activities to get there.

Our community efforts may not make national headlines or be widely lauded, and nor do they mask the bigger picture that has been plagued by tragedy in our county and beyond. But the displays of unity and willingness to go the extra mile, in some cases literally, will be judged positively in time.

Because where there is chaos, there is opportunity.

And Pembrokeshire Sport has taken this particular opportunity to help others and do itself proud.